In live production, great outcomes rarely hinge on gear alone — they depend on the people behind it. For many companies, the focus stays on budgets and logistics, but lasting client relationships are built through consistent performance from trusted crews. At ShowPhaze, we treat team selection with the same precision that production companies apply to equipment choice. Every technician is vetted not just for skill but for reliability, attitude, and collaboration. Backed by our custom-built app and transparent processes, we ensure clients experience faster turnarounds, smoother shows, and crews who take pride in delivering excellence — every time the lights go up.
For many production companies, the main focus is the bottom line (aka the cost). While pricing is always important, client retention should be the top priority. To put this into context, end clients often shop around — collecting quotes, comparing production options, and conducting multiple site visits. Production companies, in turn, meticulously select each piece of gear to ensure the show’s success.
When it comes to selecting the right crew, the production company handpicks their travel guys but oftentimes takes a gamble on the labor company tasked with providing the locals
At ShowPhaze, we take a different approach. We invest significant time in vetting and selecting top-tier technicians who are team players and willing to go the extra mile. Just as production companies hand-pick their equipment, we hand-pick our crews. That’s what every quality crewing partner should do.
The real question isn’t how we vet our teams — that’s a detailed conversation for another day — but rather what we specialize in and how that focus benefits our clients.
As the industry becomes more specialized, companies like Gigrent have proven that excellence comes from focusing on a single strength. ShowPhaze applies that same philosophy to AV staffing.
